Email Marketing - A Wise Simple Solution

How email marketing increases revenue.

A lot of people will visit your Website and the majority of them will not return, especially if there is no reason to do so. Great valuable content is the number one way to get return visitors but sometimes that is not enough. After all, we all sometimes get lost from clicking links and can’t remember where we were 7 Websites ago.

The bottom line is that your unique visitor may not return to your website site again. What if 75% of your visitors leave and never return. Can you imagine the amount of money that is being loss, simply because they are not returning? Most visitors don’t buy on the first visit so you need for them to visit your Website a 2nd time. Email marketing and list building is a wise simple solution.

It is a known fact that valuable unique content can keep some of the visitors coming back, but this is not the total solution for generating traffic and sales. And that is what a online business Website is all about. Generating traffic and sales. This can be accomplished through email marketing aqnd list building.

A Website can be in the #1 position in the Google search engine today. Google decides to make a change in their system for whatever reason. Your #1 position Website drops to the 6000th page and is now getting no traffic. (This can and does happen.) You are basically out of business for who knows how long.

Yes, you may eventually be back in that #1 position again because of your great content and popularity but what do you do in mean time. You are now losing revenue..

A wise simple solution is email marketing and that is converting your visitors into subscribers via a simple opt in mailing list. And there is no expense out of your pocket to do this.

You do this by asking for your visitors name and email address through an opt in form and in return you give them a free valuable gift. This gift could be an ebook, a downloadable video, a how to tutorial, great downloadable coupons, or a program. (Something of value.)

You only need a few things to do this. An autoresponder, a squeeze page and a gift to give away. If you are not prepared to invest in an autoresponder then you can use a free tellafriend form instead.

When you opt in your visitors to your mailing list, you now have a chance to let them know who you are and how they can benefit from you and your products.

You can create a popup window to appear after your visitors attempt to close the window of your Website asking for your visitors name and email address in exchange for something of value. This way you can follow up with them in the future via email.

You can also have an opt in form within the content of your web page. This method is effective, especially if your visitor has a pop-up killer installed in their browser set to block any pop-up windows.

In conclusion building a mailing list is important. It’s simple to make money, if you have a list. The bigger your list, the bigger your profits.