Continue to pepper yourself with more questions...

• What excites or interests him or her in terms of leisure activities?
• What are his or her most pressing concerns?
• How much disposable time and income, does s/he have? And so on.
  

Consider, as well, what your own life experience has taught you. First-hand information is invaluable.

As you write, always, always, always remember....
.....your content must serve

1) your visitor (deliver good content)

2) the Search Engines (Search Engine Optimization-SEO)

Sometimes you must walk a fine line in your efforts to serve both masters well. While you have "two masters" to please, I am focusing on only the human one.

The Words

Online income depends upon converting targeted visitors into customers.Your words, and how you put them together on a Web page, play a powerful role in achieving this outcome. You are the ideal person to write the content for your Web site. Even a professional copywriter cannot bring the same sort of enthusiasm to a topic that you know and love. On top of that, a personal style can make a faster and stronger connection with visitors.

People expect an aloof and detached writing style from a corporate giant, but not from small business owners. They want to feel that they know you....that you are going that extra mile for them.

The basic elements of good writing are easy to grasp and implement. The only tools you need are your brain, your favorite word processing program, and a dictionary and thesaurus as bookends. Good non-fiction writing can be done by anyone. I could never show you how to write like Hemingway. Your either are born with that talent, or you are not. But every last one of us can deliver good non-fiction with personality.

You need to forget everything you learned about writing. Stop using complex language to impress, as we were taught to do. It seems the higher the level of education, the worse it gets! "Write to communicate, not to impress." That's impressing.

The Web is a fast place. Everyone's in a hurry. So communicate your message as quickly and as efficiently as possible, out of respect for your visitor's time. Use....... headlines and sub-headlines to pull the reader through, and to divide the page (both visually and conceptually)

• short, snappy, active words
• cut-cut-cut-to the bone. Remove all extra material
• single lines of text for emphasis
• to-the-point sentence-short paragraphs of 2-3 sentences (4-5 sentences, max)
• Eliminate all sentence that contain phrases like "For those of you" and "all of you"
• Speak "to" not "at" your readers.
• list and bullet points
  

The education process ruins the all-important teaching of "Writing." Writing is so easy, but our school experience (past and present) makes it so hard. Why?.....Teachers, for the most part, lose site of the and only goal of good writing...

To Communicate.....
To Build Relationships....
The Goal....

The Acid Test
Read your content out loud...slowly...to hear how it feels coming of your tongue. You will be amazed at how many grammatical errors and clunky sentences slip under the eye, but fail to make it past the tongue. If it doesn't sound right coming out of your mouth, you can be sure it doesn't belong on your Web site. Make your corrections. Then repeat the process. Keep correcting until you are satisfied.

By writing, reviewing, polishing, and then pushing it some more, you get better.
Yes it's as straight and easy as that.